Tennis
Inside Emma Raducanu’s 8 remaining sponsorship deals as brands start to drop star
When Emma Raducanu won the 2021 US Open as a teenage qualifier, brands were queuing up to work with the Brit. She attended high-profile events like the Met Gala and signed several lucrative sponsorship agreements with the likes of Dior and British Aiways. But, more than three years after her historic triumph, Raducanu has struggled to find consistency and some companies have had enough.
The world No. 47 has reportedly lost her £3million-a-year partnership with Vodafone, while last year, there were claims that Porsche “took away” a £125k car that had been loaned to Raducanu. With sponsors starting to turn their backs, Express Sport takes a look at Raducanu’s remaining deals worth £2.2m.
